1. Collection of Your Information When you use our Platform, we collect and store your information which is provided by you from time to time. In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular product or feature on the Platform. We may track your buying behavior, preferences, and other information that you choose to provide on our Platform. We use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Platform or not), which URL you next go to (whether this URL is on our Platform or not), your computer browser information, and your IP address. We collect personal information (such as email address, delivery address, name, phone number, credit card/debit card, and other payment instrument details) from you when you set up an account or transact with us. While you can browse some sections of our Platform without being a registered member, certain activities (such as placing an order or consuming our online content or services) do require registration. We do use your contact information to send you offers based on your previous orders and your interests. If you choose to post messages on our message boards, chat rooms, or other message areas or leave feedback, or if you use voice commands to shop on the Platform, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
2. Use of Demographic / Profile Data / Your Information We use your personal information to provide the product and services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt out of such uses. We use your personal information to assist sellers and business partners in handling and fulfilling orders; enhancing the customer experience; resolving disputes; troubleshoot problems; helping promote a safe service; collecting money; measuring consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; detect and protect us against error, fraud, and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection of information. With your consent, we will have access to your SMS, contacts in your directory, location, and device information. In our efforts to continually improve our product and service offerings, we and our affiliates collect and analyze demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.
5. Links to Other Sites Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or the content of those linked websites.
6. Security Precautions We maintain reasonable physical, electronic, and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding the use of the Platform. Users are responsible for ensuring the protection of login and password records for their accounts.